The widespread use of social media means you and your organization need to include social media in your communication strategy. All goals should have a target date for completion. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Use jargon to communicate with your target audience B. Blogs are Web sites that allow you to engage in a conversation with readers. 3 Step Guide for Assistance. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Possess and enhance certain qualities and skills that make an effective PIO. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. NIMS Description of the PIOs Responsibilities. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. . Check with them to see if the location selected for a media area will allow them to accomplish this connection. Increased information needs can be handled. It is important to prepare each person to ensure your message is consistent. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. When preparing written products, it is important that your message is understood. * The social media links provided are for reference only. Is there any restriction on the information to be released? It provides a framework for people from multiple agencies to work well together B. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Select this link to access a printable . A PIOs proactive approach to public information enhances credibility in messaging. It can be taken alone or before Basic Public Information Officer Training (G290). C. will transfer to a planning position if no media covers an incident. PIOs need to have a thorough understanding of the communities they serve. What problems are you having in your community? Its community preparedness. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. User: 4. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). This process includes: Your goal statement expresses what you hope to achieve through your campaign. D. Identify opportunities for public awareness campaigns. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Select the right media to reach the target audience. Sit on your coat tail to keep your jacket from riding up. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Supporting information can be described as: A. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Be accessible and return calls and emails promptly. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Leaves the decision as to who will be in the pool to the media. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Communication with internal agency personnel is A. not a role undertaken by a PIO. endstream endobj startxref Test the message on a safe audience B. The 8-Step Communication Model includes:A. Assess the current situation B. 19. Tools to enhance the flow of public information are housed. These sites make it easy to establish networks of contacts. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. This course can provide a basic understanding of the PIO function for those new to the position. 1. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. This course can provide a basic understanding of the PIO function for those new to the position. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Recognize various legal aspects associated with emergencies and public information. Switchboard: (301) 447-1000 Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. There are also professional social networking sites with sections for jobs. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Example: Press Release Using Inverted Pyramid Format. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Chris Mrela wrote a dynamite report on this a couple of years ago. PIOs need to have a complete understanding of the community's demographics in order to: A. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. . Youll be quite surprised at how the elected official mouse makes all the difference with the children. Its not complicated; its very easy for them, which makes for better reporting. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. The word zombie comes from Haitian and New Orleans voodoo origins. 1928 0 obj <> endobj When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. C. Monitors costs related to the incident, and provides . Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Describe the role of the PIO in an emergency. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Email. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Describe traditional media available for communication. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. In this lesson youll learn more about creating public awareness campaigns. Coordinate information being distributed to ensure consistency with other agencies messages. The best approach is to meet with school officials early to determine when your program best fits their schedule. 524 0 obj <>stream The message should be: How will you get the message to your audience?
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